ACCION & CENTER FOR FINANCIAL INCLUSION

Accion & CFI are groundbreaking institutions in the impact investing space, but their digital presence just doesn’t yet mirror that.  They wanted us to develop a strategy which would elevate their digital assets, activate their audiences and unify the different properties while accentuating their differences.  

To do so, we worked out a strategy that would support their varied audiences by giving users cues to self direct and content and experiences that would drive deeper journey exploration with rich contextual information and relevant off-ramps.  

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Role: UX Director - led digital and content strategy, creative direction 

Year: 2017