DEALMAKER

Social Media, Mobile, Campaign

A big challenge faced by the company was that the amount of differentiation between competing contact lens products was not huge, and in order for a customer to walk out of the doctor's office with Acuvue lenses, they would most likely have had to requested them.  

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That led us to create the Dealmaker Campaign.  The Campaign supports teens with tools and tips on how to approach the topic of contact lenses with their parents and how to make the case for getting them.