AUTOWEEK REDESIGN
The Brief
Autoweek had a very active community but along the way things had gone awry with the nature of comments being made and a few unsavory characters. After rectifying that situation, they were ready for a digital refresh that honored their true community and was flexible enough to accommodate events, endorsements and brand ambassadors. We analyzed the type and amount of content they had and created a new paradigm for which the site could grow and age gracefully.
Role: Senior Information Architect (Content Audit, Sitemap, Wireframes, Creative Feedback)
Year: 2011
High Level Wireframes
In order to facilitate rapid ideation and be nimble for changes, I created low fidelity wireframes that helped illustrate the hierarchy and type of content that would work throughout the site.
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Role: Sitemap & Wireframes
Detailed Wireframes
Once the general concept and low fidelity wireframes were agreed upon, in order to aid the copywriters and visual designers, I created high fidelity wireframes with outline copy.
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Role: Senior Information Architect (Detailed Wireframes & Creative Feedback)
Design Direction 1
Role: Senior Information Architect (Creative Feedback)
Design Direction 2
Role: Senior Information Architect (Creative Feedback)
